TheCommerceKey

Shopify

Shopify Development Beyond the Storefront

Create flexible, scalable Shopify experiences tailored to your business requirements.

Let's Build Your Shopify SolutionShopify apps

Shopify architecture

Storefront

Theme, sections and product pages

Checkout

Cart behavior and delivery options

Shopify Functions

Discounts, cart rules and delivery logic

Custom apps

Admin workflows, webhooks and business tools

APIs

Admin API, Storefront API and GraphQL

Operations

Metafields, metaobjects and external services

01 — Shopify store development

A storefront shaped around the catalog and the brand

Store setup and theme work include the pages customers use to understand a product, compare a collection and move through the cart.

  • Store setup
  • Theme customization
  • Custom sections
  • Product pages
  • Collection pages
  • Cart customization
  • Checkout-related integrations

Storefront

  1. 01

    Theme

    Layout, sections and brand presentation

  2. 02

    Product

    The page that explains a single item

  3. 03

    Collection

    How a range is browsed and filtered

  4. 04

    Cart

    What the customer reviews before checkout

02 — Shopify app development

Apps for workflows the theme should not own

Embedded apps and custom business applications use Shopify’s Admin APIs, GraphQL, webhooks and app extensions to keep operational logic in the right place.

  • Embedded apps
  • Admin APIs
  • GraphQL
  • Webhooks
  • App extensions
  • Custom business applications

App surface

  1. 01

    Embedded app

    Tools merchants use inside the Shopify admin

  2. 02

    Admin API

    Products, orders and shop data

  3. 03

    Webhooks

    Events the app needs to hear about

  4. 04

    Extensions

    UI that belongs next to Shopify’s own screens

03 — Shopify Functions

Custom commerce logic that stays inside Shopify

Functions are used when discounts, delivery and pricing need rules the theme and a generic app cannot express cleanly.

  • Discounts
  • Cart rules
  • Product discounts
  • Order discounts
  • Delivery discounts
  • Advanced pricing logic

Function targets

  1. 01

    Product

    Discounts that apply to specific items

  2. 02

    Order

    Rules that consider the whole cart

  3. 03

    Delivery

    Shipping discounts and delivery options

  4. 04

    Price

    Logic that a generic discount code cannot express

04 — Shopify data & integrations

Structured data and connections to the rest of the business

Metafields, metaobjects and Shopify APIs give products, orders and content a shape that other systems can rely on.

  • Metafields
  • Metaobjects
  • Admin API
  • Storefront API
  • REST APIs
  • GraphQL
  • Third-party services

Data & APIs

  1. 01

    Metafields

    Extra data attached to Shopify resources

  2. 02

    Metaobjects

    Structured content the store can reuse

  3. 03

    Storefront API

    Data the customer-facing experience needs

  4. 04

    External services

    ERP, fulfillment and other systems

05 — Optimization & support

Keep the store fast, understandable and supportable

After launch, the work is performance, broken app behavior, customization and a clear path for the next change.

  • Performance optimization
  • Bug fixing
  • App troubleshooting
  • Store customization
  • Technical support

After launch

  1. 01

    Speed

    Theme and app weight on the pages that matter

  2. 02

    Defects

    Broken sections, apps and checkout behavior

  3. 03

    Change

    Customization that still fits the current theme

  4. 04

    Support

    A path for the next technical question

Ready to shape Shopify around the business?

Stores, apps, Functions and integrations — scoped to the way you sell.

Let's Build Your Shopify Solution